Carroll Attends Special Training, Builds Expertise In Luxury Home Market
As an award-winning RE/MAX sales professional specializing in Luxury Lifestyle Properties in Bald Head Island, Caswell Beach, Southport and Oak Island, Robert Carroll is always looking for new ways to perfect his craft. He recently completed a luxury home marketing training course offered by The Institute for Luxury Home Marketing held by the RE/MAX University (RU).
The course covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today's luxury homes, and creating a marketing plan for the multimillion-dollar property. It was developed by Laurie Moore-Moore, Founder of the Dallas-based Institute and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents' Guide to Marketing Luxury Homes.
"The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist® (CLHMS) designation which the Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market," said Moore-Moore. Robert Carroll is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace."
"The training provided new insight about the upper-tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties," said Carroll."In addition, I discovered new and creative tools for promoting luxury homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge."
"Carrollis now a member of The Institute and will be awarded the designation once performance standards have been submitted and reviewed," said Moore-Moore. We look forward to having him on our prestigious list of Certified Luxury Home Marketing Specialists."
Lauren Estwin, Brand Marketing Coordinator of RE/MAX International said, "Sponsoring The Institute for Luxury Home Marketing training is an example of the commitment we at RE/MAX have to helping our sales professionals build skills, increase their knowledge of upper-tier market trends and fine-tune their ability to deliver the best in customer service to their buyers and sellers."