My News

The Digital House Hunt

Posted: 05.18.2015

The importance of listing your home with an agent who is savvy online has increased in the last 5 years. Internet giant, Google, and the National Association of Realtors published a joint study that outlines Consumer and Market Trends in Real Estate.  Below are the stats I found most interesting about the new digital house hunt:

Online Home Search Trends*

  • 92% of buyers start their home search online 
  • 100% of buyers use the Internet at some point during their home search
  • 90% of home buyers searched online during their home buying process
  • 253% is the amount Real Estate related searches have grown in the past 4 years on
  • 70% of house hunters tour the inside of a home online through the use of video
  • 93% of vacation home shoppers used the internet during their home search

How I Reach Buyers Online

With nearly all homebuyers beginning the search for their new home online, I recognize the importance of excellent web marketing. My web presence includes syndication to more than 500 real estate related websites, including Trulia, Zillow and, promoted social posts with featured properties, a professionally designed and updated website, and monthly email newsletters with listings. 

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* Stats pulled from "The Digital House Hunt: Consumer and Market Trends in Real Estate. A Joint Study from the National Association of Realtors and Google based on data gathered in 2011 & 2012