My News
The Digital House Hunt
The importance of listing your home with an agent who is savvy online has increased in the last 5 years. Internet giant, Google, and the National Association of Realtors published a joint study that outlines Consumer and Market Trends in Real Estate. Below are the stats I found most interesting about the new digital house hunt:
Online Home Search Trends*
- 92% of buyers start their home search online
- 100% of buyers use the Internet at some point during their home search
- 90% of home buyers searched online during their home buying process
- 253% is the amount Real Estate related searches have grown in the past 4 years on Google.com
- 70% of house hunters tour the inside of a home online through the use of video
- 93% of vacation home shoppers used the internet during their home search
How I Reach Buyers Online
With nearly all homebuyers beginning the search for their new home online, I recognize the importance of excellent web marketing. My web presence includes syndication to more than 500 real estate related websites, including Trulia, Zillow and realtor.com, promoted social posts with featured properties, a professionally designed and updated website, and monthly email newsletters with listings.
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* Stats pulled from "The Digital House Hunt: Consumer and Market Trends in Real Estate. A Joint Study from the National Association of Realtors and Google based on data gathered in 2011 & 2012
